How Belysningsbolaget became Bsweden
The company name of 17 letters in Swedish was completely unpronounceable in any country where English is the first language. Hearing it was impossible to say prompted a quick change of name into the friendlier, quicker and simpler Bsweden.
Bsweden was founded in 1993 by Gunnel Svensson, who had good design and high quality all around her growing up at nearly hundred-year-old family funiture company Svenssons in Lammhult, studied at Politécnica in Milan and interior architecture in Denmark.
Quality and design has seen Bsweden's lamps travel from our factory in the Småland forests to illuminate lives and locations all over the world. On their journey, our lamps have won many prestigious awards.
Peter Nilsson's chandelier Kumulus in a specially designed model of over six meters, was sold to the department store Harrod's in London.
Kumulus can also be seen at Hotel Lisboa in Maccao and Terence Conran has chosen Manhattan for its Great Eastern Hotel. In Sweden there are lamps in both private homes and public environments.
Gunnel's Manhattan pendant after more than twenty years still belongs to one of the company's best sellers. Among the latest additions to our collection we are very happy to introduce two new lamps from designer Anna Berglund ,the VALBORG and the TRATTEN series. Of course, both are handmade in finest Swedish Glass.
What is it that makes a small Swedish design oriented lamp manufacturer become a leader in bringing the finest design to a bigger audience?
To use here based in" darkest Småland" it is obvious. Indeed ask Gunnel the question "what is good design?" and she will undoubtedly reply - "It must withstand the eye's wear and tear" as said by Sven Lundh.
Always Made in Sweden
We ensure our cultural treasures and craft traditions are alive and thriving by using them.
So, we work with a number of smaller manufacturers in our local area, all of whom are specialists in their respective trades - pressure turners, woodworkers, glassblowers and saddlers to name a few.
The glass in our lamps is blown on Bergdalahyttan. A close collaboration where everyone's knowledge is used and the long-standing tradition of glass production in Småland lives on. Something we are very proud of. The closer to home our materials and craftsmanship comes from, the more it helps sustain our environment, traditions and skills.